Strategy Development and Initiatives Essay -- Business and Management

Strategy Development and Initiatives 1) The history, development, and growth of the company over time ================================================================ In 1987, Andrew Young and Dick England established Kleenmaid a 100 % private owned Australian company. The companies main business is to import, manufacture and distribution of high-quality white goods appliances like cook tops, ovens, dishwashers, refrigerators and washing machines. In 1995, Kleenmaid shifted from a wholesale business to direct retailing, to provide customers a store with fully operational appliances where possible purchasers could use the washing machines or cook everything possible with the help of appliances provided by the store.. Its head office in Maroochydore, Queensland, Australia manages its major functions such as sales, marketing, service, financial, administrative and information technology (Hill et al. 2004). The company has been rated as one of the fastest growing private companies in Australia and regularly appears in the Business Review Weekly top five hundred companies. By 2001, the company has been rated as one of the fastest growing private companies in Australia (Hill et al. 2004). As part of its growing strategy, Kleenmaid bought the brand name and selected manufacturing equipment of liquidated company St George Appliances in 1999. St George, an Australian company for than fifty years, used to export its products all over the world. The company was renamed Kleenmaid St George following the purchase. It provides a comprehensive service, including delivery, installation and full after-sales service at a competitive price for builders and developers. The company uses subcontractors wearing’ Kleenmaid St George’ attire for all installation and servicing requirements (Hill et al. 2004). More than one million Australians use Kleenmaid St George appliances daily. As the only Australian direct retailer of kitchen and laundry appliances, the company says that it is committed to bringing the world’s best to its customers. The company’s appliances have a reputation for unique design, outstanding performance quality and reliability. Originally, products were sold through conventional retailers but, to uphold Kleenmaid St George’s commitment to providing unique products and exceptional service, the company started selling .. ...veloping implementation plan it can be concluded that very little changes is required for the company. Also answers to questions and issues raised in the case have been included. References ========== 1) Hannagan, T.J. 2002, Mastering Strategic Management, Basingstoke, Palgrave. 2) Hill, C.W.L, Jones G.R. & Galvin, P. 2004, Strategic Management: An Integrated Approach, Milton, Qld.: John Wiley and Sons Australia. 3) Hussey, D.E. 1994, Strategic management : theory and practice, Oxford, Uk. 4) Johnson G. & Scholes K. 2002, Exploring Corporate Strategy Text and Cases, 6th Ed, London, Prentice Hall 5) Mintzberg H. & Quinn J.B. 1992, The Strategic Process; Concepts and Contexts, Englewood Cliffs, Prentice Hall 6) Pearce A. J. & Robinson R. B. 1994, Strategic Management, Formulation, Implementation, and Control, 5th Ed, Boston, Irwin. 7) Richardson B & Richardson R 1989, Business Planning; An Approach to Strategic Management, London, Pitman 8) Rosen R 1995, Strategic Management; An Introduction, London, Pitman. 9) Thompson, A. & Strickland, A. J. 2003, Strategic Management; Concepts and Case, 13th Ed. NY, McGraw Hill.