Shale gas Essay Example | Topics and Well Written Essays - 750 words - 1

Shale gas - Essay Example the middle of crisis; an economy struggling with a huge debt problems in the wake of a deadly financial meltdown as well as the damages caused by Hurricanes Katrina and Rita to the U.S. Gulf natural gas supply infrastructure adding fodder to the skyrocketing crude oil prices in the world market. That although the recession that began with the global financial crisis, fine-tuned by the catastrophic events mentioned, had their effects in lowering the demand for natural gas, the supply of shale gas production, which increased tenfold between 2005 and 2010, tremendously slashed the natural gas prices, in effect boosting/repairing demand in almost all sectors damaged by the unfortunate events above. To be specific, the wellhead prices for US natural gas currently trading at approximately 4 USD/Mbtu was as high as 8 USD/Mbtu and above prior to 2008; a tremendous improvement of the affordability of the commodity irrespective of the final consumer (Spencer, et al. 16). More generally, shale gas has displaced the more expensive and costly sources of energy such as coal, in effect, spurring investments in energy intensive sectors of the economy. Accordingly, hundreds of thousands of new jobs have been created either directly or indirectly by â€Å"reshoring† plants established abroad due to escalating costs on the same and substantially lowering the cost of capital and/or operational costs for fresh businesses; the ready availability of a cheap energy source, massively reducing the US net imports of oil and gas, has more than assured investments of a steady flow of energy with stable prices, thus, ensuring a steady rebounding of employments levels that suffered heavy blows after the events already mentioned (Spencer, et al. 16-17). There are currently more than 20 major facilities for the production of shale gas either under construction or on their final planning phases, all in efforts to use natural gas as fuel; a fact that has boosted inve stors confidence to the effect

What is International Marketing Coursework Example | Topics and Well Written Essays - 1000 words

What is International Marketing - Coursework Example and the management has configured its successful entry into major Asian countries such as China, and European countries such as France (Zou, & Fu, 2011:60). Joe’s Ice Cream has functioning manufacturing facilities overseas, and there are ongoing coordinating successful marketing strategies across the globe. Joe’s Ice Cream marketers must look forward to understanding the current and potential environment that their product can do well (Bennett, 2008:102). In reviewing its situational strategies, Joe’s Ice Cream has its strengths to exploit (Leeds Metropolitan University 2010: 12). The superior technology has given Joe’s Ice Cream a better platform to meet their growing customers’ desire for ice cream in myriad ways. This has ensured that its competitors cannot imitate their current technology hence retaining Joe’s Ice Cream as a unique brand in the market. Instead of targeting only its current market, Joe’s Ice Cream is required to keep on targeting new markets and customers internationally in order to grow their business. In addition, Joe’s Ice Cream is a strong brand name, which has boosted and created a major strength to the company (Czinkota, & Ronkainen, 2013:150). The company has continually exploited this brand through charging hi gher prices for their products as customers continue to place higher additional value in the discrete brand of Joe’s Ice Cream. Because of the strong management tactics and their ability to make use of cost advantage maneuvers, Joe’s Ice Cream continues to expand in the international market as a unique company. On another level, Joe’s Ice Cream has an unmatched opportunity through the availability of the fragmented market. The management has been able to fragment its international markets, hence creating diverse opportunities for the sale of Joe’s Ice Cream and its products (Keillor, 2007:70). In addition, this has expanded and increased its market share opening the window for a sustainable cost advantage.